about phenix inc.

Phenix Equipment, Inc. is a regional manufacturer’s representative for bulk material handling and control equipment. We represent Central and Northern California as well as Western Nevada. Opened in the 1960’s by Ralph Horton, Phenix Equipment has over 60 years of experience and relationships in the manufacturing world. As Phenix continued to grow, Patrick Macfarlane joined the team in 1993. Pat brought with him his many years of experience as Auto Weigh’s National Sales Manager. Upon Ralph’s retirement in 1995, Peter Rossi was welcomed to the team. Peter came from Dowling Magnets where he was a Sales Manager. Together, Patrick and Peter purchased and incorporated Phenix Equipment in 1996. Phenix Equipment continued to grow, and in 2020 Nick Bruce joined the team quickly followed by Mike Brooks in 2021. There are now four outside salesmen and three inside sales supporting staff.